Doe Deere is the Queen of Unicorns, but she could also be known as the queen of colors. She is no stranger to bright and bold colors-it is her trademark, and she is proud of it. Shy would not be a word to describe Deere. She is expressive and full of personality. She has an entrepreneurial mind, and she is always coming up with new and exciting ways to wear makeup.
Deere was not always set on the goal of becoming the founder of a successful makeup line, but she definitely embraced her role as Lime Crime’s boss lady. Deere was born in Russia and moved to the United States. She studied fashion design at the prestigious Fashion Institute of Technology. She majored in illustration and in fashion design, but she decided to go it on her own and branched off to pursue a different path. She designed her own clothes and sold them on eBay. She even modeled her creations and wanted to wear makeup that went with her clothes, but found it to be somewhat challenging. Deere’s creative side took over, and she created her very own makeup line. The colors were bold and beautiful and others took notice. She realized that there was a demand for her bright makeup options and Lime Crime was born.
Deere utilized social media to really grow her brand and she branched out quickly. She has grown to have 3 million followers on Instagram alone. Deere is very humble despite her success, and she is always open to what her fans and critics have to say. She stays in-tune and in-touch with what people are saying about her and her brand.
Doe Deere is a strong female role model and has spoken at PHAMExpo and at Vegas Nay’s Stardust Tour. She recently has to choose a laboratory that was right for her company, and it was a tough decision, but like always, she put her mind to it and made her decision. She can now expand her company even further and will have the room to manufacture more exciting products like her new Venus XL Palette.
Deere strongly believes in the power of being yourself and in following your dreams. She created her makeup options with the intention that people who use her makeup products would be able to express themselves. Her brand is one that really stands out form all the rest, and that is what makes it so unique.
Deere’s all about spreading the love, and she is a big supporter of many organizations and charities such as the Bideawee animal shelter, Adopt NY, and the Red Cross, just to name a few.
Deere has many more ideas in store when it comes to her products, and she continues to push herself to get out of her comfort zone. Deere likes to get as creative and crazy as she can to come up with the boldest and brightest colors imaginable for her makeup and beauty products to share with the world.
To learn more, visit www.doedeere.com.