The Story and Success of Lime Crime’s CEO Doe Deere

Doe Deere is a Russian-born entrepreneur and makeup mogul, who founded the Los Angeles-based cosmetic brand, Lime Crime in 2008. Her vibrant and whimsical style can be seen all throughout her everyday attire and bold makeup choices. Doe Deere introduced to the world an array of wonderfully unconventional cosmetic palettes. Her social media pages and blogs showcased her brand’s exciting new pigments and bold makeup techniques, inspiring many millennials to pull-off ultra blue “Unicorn Lipstick” or greenish pastel hues before hitting the town. Lime Crime is simply Doe Deere’s gift to the world. Her unique products from Lime Crime emulate fairy tales, mythological creatures, subcultures and fantasy. They range from liquid lipsticks, eyeshadows, semi-permanent hair dyes, glitter, faux nails and more.


Doe Deere has expressed her passion for animals and human rights in kind. She has made continuous time and effort to donate to the following charitable organizations and no-kill animal shelters: Sanctuary for Families, Girls Inc., Heart of Los Angeles, the Red Cross, Bide-A-Wee and Adopt NY. Deere has also made sure that Lime Crime reflects what she wholeheartedly believes in. The brand is now one hundred percent certified vegan and cruelty-free by both non-profit organizations, PETA and Leaping Bunny. This certifies to its consumers that none of the ingredients used in Lime Crime’s products were ever tested on animals, nor contain any animal byproducts whatsoever.



As a businesswoman and entrepreneur, Doe Deere has showcased her avid support for young women that found success in their own endeavors. She occasionally speaks at public expos and makeup conventions across the United States and uses her platform to encourage and inspire young women and girls to become their own bosses. Deere started Lime Crime after experimenting with her own makeup colors and modeling her new looks online. Her fanbase began to grow almost instantaneously, and she knew she had created something big and bold. Lime Crime was the brilliant brainchild that would keep her living comfortably for years to come. Its latest product is “Plushies,” a sheer-matte liquid lipstick line with many summery hues of oranges and berries to choose from.

Doe Deere Spreads the Love

Doe Deere is the Queen of Unicorns, but she could also be known as the queen of colors. She is no stranger to bright and bold colors-it is her trademark, and she is proud of it. Shy would not be a word to describe Deere. She is expressive and full of personality. She has an entrepreneurial mind, and she is always coming up with new and exciting ways to wear makeup.

Deere was not always set on the goal of becoming the founder of a successful makeup line, but she definitely embraced her role as Lime Crime’s boss lady. Deere was born in Russia and moved to the United States. She studied fashion design at the prestigious Fashion Institute of Technology. She majored in illustration and in fashion design, but she decided to go it on her own and branched off to pursue a different path. She designed her own clothes and sold them on eBay. She even modeled her creations and wanted to wear makeup that went with her clothes, but found it to be somewhat challenging. Deere’s creative side took over, and she created her very own makeup line. The colors were bold and beautiful and others took notice. She realized that there was a demand for her bright makeup options and Lime Crime was born.

Deere utilized social media to really grow her brand and she branched out quickly. She has grown to have 3 million followers on Instagram alone. Deere is very humble despite her success, and she is always open to what her fans and critics have to say. She stays in-tune and in-touch with what people are saying about her and her brand.

Doe Deere is a strong female role model and has spoken at PHAMExpo and at Vegas Nay’s Stardust Tour. She recently has to choose a laboratory that was right for her company, and it was a tough decision, but like always, she put her mind to it and made her decision. She can now expand her company even further and will have the room to manufacture more exciting products like her new Venus XL Palette.

Deere strongly believes in the power of being yourself and in following your dreams. She created her makeup options with the intention that people who use her makeup products would be able to express themselves. Her brand is one that really stands out form all the rest, and that is what makes it so unique.

Deere’s all about spreading the love, and she is a big supporter of many organizations and charities such as the Bideawee animal shelter, Adopt NY, and the Red Cross, just to name a few.

Deere has many more ideas in store when it comes to her products, and she continues to push herself to get out of her comfort zone. Deere likes to get as creative and crazy as she can to come up with the boldest and brightest colors imaginable for her makeup and beauty products to share with the world.


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