Doe Deere is a Russian-born entrepreneur and makeup mogul, who founded the Los Angeles-based cosmetic brand, Lime Crime in 2008. Her vibrant and whimsical style can be seen all throughout her everyday attire and bold makeup choices. Doe Deere introduced to the world an array of wonderfully unconventional cosmetic palettes. Her social media pages and blogs showcased her brand’s exciting new pigments and bold makeup techniques, inspiring many millennials to pull-off ultra blue “Unicorn Lipstick” or greenish pastel hues before hitting the town. Lime Crime is simply Doe Deere’s gift to the world. Her unique products from Lime Crime emulate fairy tales, mythological creatures, subcultures and fantasy. They range from liquid lipsticks, eyeshadows, semi-permanent hair dyes, glitter, faux nails and more.
Doe Deere has expressed her passion for animals and human rights in kind. She has made continuous time and effort to donate to the following charitable organizations and no-kill animal shelters: Sanctuary for Families, Girls Inc., Heart of Los Angeles, the Red Cross, Bide-A-Wee and Adopt NY. Deere has also made sure that Lime Crime reflects what she wholeheartedly believes in. The brand is now one hundred percent certified vegan and cruelty-free by both non-profit organizations, PETA and Leaping Bunny. This certifies to its consumers that none of the ingredients used in Lime Crime’s products were ever tested on animals, nor contain any animal byproducts whatsoever.
As a businesswoman and entrepreneur, Doe Deere has showcased her avid support for young women that found success in their own endeavors. She occasionally speaks at public expos and makeup conventions across the United States and uses her platform to encourage and inspire young women and girls to become their own bosses. Deere started Lime Crime after experimenting with her own makeup colors and modeling her new looks online. Her fanbase began to grow almost instantaneously, and she knew she had created something big and bold. Lime Crime was the brilliant brainchild that would keep her living comfortably for years to come. Its latest product is “Plushies,” a sheer-matte liquid lipstick line with many summery hues of oranges and berries to choose from.