According to Crunchbase, Norman Pattiz has been making news headlines following his announcement regarding the positive impact of consumer behavior on five prominent brands. The chairman of Podcast One was assisted by Tom Webster, the head cheerleader of Edison Research.
The details of the results offered insight on the before and after effects of podcast advertising to consumer behavior. Throughout the study, Edison Research identified the effects of podcast campaign on specific brands. The results were based on specific messaging as well as the customer’s intention to buy.
From the research, the following results were important to note:
- Brand awareness on a particular vehicle increased by 76%. On the other side, a dining restaurant attracted a client base of approximately 60%.
- In the post-study research, more than a third of all respondents had a preference for a particular vehicle in the market. This marked an increase in choice by 7%.
- Financial services from a particular company had a higher demand compared to the initial stage. This was an increase of 47%.
- More than 60% of the interviewed team had a preference for a particular grocery brand after the podcast campaign. This was an increase of 6%.
- While conducting the podcast research campaign, the candidates had a preference for a particular brand of car. This was an increase from the initial 18%.
When Edison Research was conducting the study, the team found it necessary to have three slots of research. This was done to increase the chances of having accurate results. While most brands in the study had impeccable reputation according to the consumers, others were in the trial stage. Learn more about Norman Pattiz: http://normanpattiz.com/about/
These products were considered to be going through the product awareness stage. The aim of the research was to evaluate the effectiveness of the campaign on these commodities. Within the four to six weeks it was conducted, Edison Research employed the same technique. It was concluded that most consumers preferred the advertised brands.
Until June 2016, Norma Pattiz was the chief executive officer of Podcast One. Presently, he is the executive chairman. Pattiz has overseen the growth of the firm into being America’s best news provider in sports, entertainment as well as traffic programming.
Additionally, he is the founder of an entertainment group called Courtside. The group focuses on exploring untapped talents in the entertainment industry. A testament to the popularity of the company is the frequency with which it has hosted personalities like Larry King and Steve Austin.