Rick Libby, who works as the president for Traveling Vineyard. Traveling Vineyard is a company using tasting parties and network marketing to sell the award-winning wine. Libby held positions of leadership in various successful businesses for more than 30 years. He used to work at Cendant Corporation, MoveCentral, Marriott, and Student Advantage. In 2010, Libby acquired Traveling Vineyard. Currently, the company has over 5,000 independent marketers called wine guides.
Traveling Vineyard is based in Ipswich. The company uses social media for marketing their wines. Wine guides usually connect with the event’s hosts in arranging in-home wine tasting that’s free. The guides help hosts in preparing for the event followed by present guests with particular wines they could taste with ordering opportunity. Wine guides generate fees for marketing from direct sales to customers and the recruits on their team. The benefit the recruit gets include great memories and making friends while growing their income and they get rewarded for what they have achieved.
In his interview with interview.net, Rick Libby said that he developed the Traveling Vineyard concept while still working for Geerlings & Wade 16 years ago. The firm wanted Libby to boost its revenue by creating a strategy. His friend gave him the idea of in-home demonstration for marketing; he used that idea which resulted in the company making greater sales.
Libby said that his company is always continuing in developing and implementing new ideas. He said that the strategies that he uses in maintaining the prosperity of his firm include always striving to make sure Traveling Vineyard is continuing to work as a pioneer in the industry of wine, and they don’t ignore new ideas.
Libby schedules his day by devoting half of his day to tasks that are immediate. Libby also sets aside time for communicating with his guides and staff members daily. Libby said that the goals and values that made Traveling Vineyard successful include:
• Caring for the wine guides, customers, and employees
• He recognizes the importance of respecting and appreciating people and doesn’t take them for granted.
• Travel Vineyard adopts policies that are flexible while promoting fun and friendship.